Go Talk to Customers, no, Wait!! Don’t! Go Listen Instead!
I am excited!! I am about to hit the road and go talk to a bunch of customers. As I typed the above sentence, I just remembered of a funny episode. When I was at BEA one of the product managers in the...
View ArticleVirtualization Adoption Journey
In my previous post I wanted to talk about the project I am working on at VMware and why I am about to hit the road and go listen to a number of customers. I ended up rambling about how to listen to...
View ArticleVirtualization Journey Stages
In my previous post I talked about what are the key elements that drive the adoption of VMware virtualization technology in our customer base. After looking at dozens of customer journeys directly and...
View ArticleVMWare Community Interview and QA
Virtualization Journey Q&A Podcast Today I had a great Q&A session with members of the VMware community about the virtualization journey. The call was facilitated by John Troyer who runs our...
View ArticleVirtualization Journey: Product Adoption
In the “Key Adoption Drivers” post, I covered what the main drivers for virtualization adoption are and in the “Virtualization Journey Stages” post we saw how the virtualization journey evolves along...
View ArticleVirtualize Production Databases First
Now that I got your attention…. let’s talk about a couple if customer interviews where virtualizing production databases came up and the first step of their journey. In the Customer Journey stages...
View ArticleThe Virtualization Journey for ISVs
The Journey stages I discussed in this post cover most of the customers we interviewed so far. There are few exceptions. I talked about the case where customers start their journey in the Business...
View ArticleThe Virtualization Journey for SMBs
The journey framework that I have been covering in the posts of this blog is applicable to both large and small and medium enterprise, say less than a 1000 people. The main difference between small and...
View ArticleBusiness Production Drill Down – Part 1
In previous posts, I covered the 3 main stages of virtualization adoption and the key elements driving the virtualization journey. Just a reminder that most of the material in these posts comes...
View ArticleBusiness Production Drill Down – Part 2 – Key Elements
In previous posts, I covered the 3 main stages of virtualization adoption, I drilled down into the IT Production Phase and gave an overview of the Business Production phase. The transition from IT...
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