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Go Talk to Customers, no, Wait!! Don’t! Go Listen Instead!

I am excited!! I am about to hit the road and go talk to a bunch of customers. As I typed the above sentence, I just remembered of a funny episode. When I was at BEA one of the product managers in the...

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Virtualization Adoption Journey

In my previous post I wanted to talk about the project I am working on at VMware and why I am about to hit the road and go listen to a number of customers. I ended up rambling about how to listen to...

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Virtualization Journey Stages

In my previous post I talked about what are the key elements that drive the adoption of VMware virtualization technology in our customer base. After looking at dozens of customer journeys directly and...

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VMWare Community Interview and QA

Virtualization Journey Q&A Podcast Today I had a great Q&A session with members of the VMware community about the virtualization journey. The call was facilitated by John Troyer who runs our...

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Virtualization Journey: Product Adoption

In the “Key Adoption Drivers” post, I covered what the main drivers for virtualization adoption are and in the “Virtualization Journey Stages” post we saw how the virtualization journey evolves along...

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Virtualize Production Databases First

Now that I got your attention…. let’s talk about a couple if customer interviews where virtualizing production databases came up and the first step of their journey. In the Customer Journey stages...

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The Virtualization Journey for ISVs

The Journey stages I discussed in this post cover most of the customers we interviewed so far. There are few exceptions. I talked about the case where customers start their journey in the Business...

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The Virtualization Journey for SMBs

The journey framework that I have been covering in the posts of this blog is applicable to both large and small and medium enterprise, say less than a 1000 people. The main difference between small and...

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Business Production Drill Down – Part 1

In previous posts, I covered the 3 main stages of virtualization adoption and the key elements driving the virtualization journey. Just a reminder that most of the material in these posts comes...

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Business Production Drill Down – Part 2 – Key Elements

In previous posts, I covered the 3 main stages of virtualization adoption, I drilled down into the IT Production Phase and gave an overview of  the Business Production phase. The transition from IT...

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